What Is A Facebook Pixel: Feed Facebook The Data!

Here is a copy of the slides in the video:

So, in this video, we’re going to talk about the all-important facebook pixel, why you need to feed facebook all the data you can and how to install it. 

So, it’s all about that data, right!

So why am I talking about data first?

Well, because of the setup, I think, is key… So Facebook campaigns run on data. You need to set up your data before you spend your money. That’s a really hard thing for people to wrap their head around.

I know it was for me before I went through my 8-week traffic and sales program with Brian Dickson and Lisa Anne Stock.

If you want to be successful, you need to set-up that data foundation first.

If you don’t do that, you’re just wasting your money. And so I think that’s really, really important. 

And the reason for that is because data is technical, which most people don’t like. So if you’re doing this yourself for your business, where you’re working with clients, really force yourself to go through this process, really understand what the metrics mean. 

Now, I know that most people don’t like the data stuff, but this will make such a big difference in your business down the road because you have more information that you can make decisions on. Your Facebook will be able to make decisions and optimize better because of the data you’re feeding ads. 

There are so many advantages to using data. I know it’s technical, it takes time to set it up. It’s kind of a roadblock from getting started advertising today. 

So where this data discussion starts is all with the all-important Facebook pixel. And so this is just a very small piece of code that you put on your sites or funnels.

And what the pixel does is:

A. it’s going to collect user data. 

B, it allows you to do cross-device attribution because everyone has to be logged at their Facebook profile… whether it’s mobile or desktop. 

And then finally it has the ability to send optimization data, which is really why we care about it so much, but it has to be set up properly in order to help you optimize. 

We really help Facebook optimize. And so that set up falls on you. It’s important for you to customize the data so it can do its job of optimizing for you.

And so the types of data that you can feed Facebook, I put it essentially the two very plain categories first is page views so it can determine things like who came to your site, what did they do on the site, when did they, when have they been to your site, how long were they on your site…

These are all variables that you can use to break down into groups, um, either for retargeting or things like that or lookalike audiences. 

So people who bought product number one versus product number one and your upsell or your second upsell or all those things. You can break all these audiences down and tell Facebook I want to target more people like this.

I want to re-target these people. I want to exclude targeting these people.

That’s what makes it such a valuable advantage at the page view level. 

But there’s a limitation when it comes to page views as to what you can do. So for everything that you cannot do with a page view, you can use an event for it. So for things like link clicks for video views, for timers and you know, time on site or little things like that, I can, I think of events as user behavior.

So it’s whatever a person if they land on a page, they can be put into a page view bucket, but I kinda care what they’re doing on that page. That’s how I would like to track people. So if someone lands on a sales page, that’s great. If they didn’t land on my thank you page, I can say here’s someone who visited but they didn’t actually buy… 

If you want to dig further… You know what percentage of people are watching 75% of the video on our sales page that I can then retarget. Those people were people who spent at least two minutes on that page. That’s what really matters to me when it comes to retarget or coming up with optimization points. 

It’s can really technical at this point.

So, basically, data is the key to optimizing your campaigns and your pixel is the key to everything. Now when you install on your site, it’s going to help make your life better, is it allows you to do less work, have better targeting and easy reporting. 

So from the less work perspective, Facebook will optimize for you based on the data that you’re feeding it back, which we all love less work. Which is great. 

Second, for the targeting, you can reach out to people on Facebook and it’s probably the best platform for retargeting as well.

And then finally you can see your performance inside your dashboard.

Everything is  broken in columns, so you can see your costs, your conversions, and a bunch of other metrics I won’t get into detail here.

So it really makes your life better when you can feed all the information back using your Facebook pixel. 

So all you need to do right now is to install your Facebook pixel on your site.

And in order to do that, you need to go through into your Facebook account and generate a pixel. 

If you’ve never done that before, I’ll show you how to do that…

But before that this is what you’ll need:

You have to have an active Facebook ads account. You have to generate your Facebook pixel.

And then finally your Facebook tag assistant to help show that your Facebook pixel is firing. I use the “Facebook Pixel Helper” chrome extension.

This is to see that your Facebook pixel is firing first. 

Let’s see how that works…


Explain which option to choose to install your pixel.

Once you’ve installed your pixel, you will see this firing.

That happens almost immediately because Facebook starts to receive data right after you publish your pixel.

So what I recommend doing is publish your pixel, refresh your page.

I will send an event to Facebook and then you come back here, you can check, it will say your base code is installed and you’ll have green lighting. 

That’s it!

Again I’m still learning the in’s and out’s with this platform but it is fun to do and I’m seeing results. I’m learning this from a coaching program I’m part of and if you’re interested in that just check out the program here.

If you got value from the video above and learned something, hit the like button, subscribe to my channel if you’re new.

Have faith and keep fueling your dreams.

Tools used in the Facebook Pixel video:

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