Website Load Speeds

Subscribe in a reader Internet Business April 14th, 2008

Load Speeds are important… 20 seconds is a little high; but that’s about right for the size of your page. I try to personally keep everything under 12. Then there is no problem… Why take the risk of losing just a handful of visitors because of it… they could have put some money in your pocket.

What kind of files do you have on this page? Do you have a lot of pictures etc.? If you do, I would consider finding ways to cut those down…

Otherwise consider breaking up your page. There isn’t anything wrong with that… people don’t mind hitting a continue or “next page” button. Especially if they took the time to read the initial 32.5K…

Another thought… Have you thought about learning CSS (Cascading Style Sheets)… That’s something I’m learning right now. CSS also has another very nice advantage (the main reason I’m converting) that comes with it. The lay out of your entire site can be held in one file (an external style sheet, like this blog)… so if you want to change the layout of something on your entire website, instead of changing it on each individual page, all you have to do is change that one file and it will change the whole site… especially convenient for menus…

That’s the whole benefit. Much of your code is in their own files on the server. So there isn’t much code to load on the page itself…

The only other thing is to split test. Cut your copy down and send a sampling of clicks to the new page to see if it converts better…