Masters Seminar in Las Vegas - The Low Down

Subscribe in a reader Internet Business January 27th, 2008

I just came back from the best time ever, for my first time in Las Vegas. I will say that the “welcome to Vegas” wasn’t so great. Let me tell you of my journey to the Masters Seminar in Las Vegas, NV. Flying out of Sacramento, my friend and I, made it through the bumpy flight to begin our weekend. Ok, we land, headed to the hotel in the shuttle, we are the last drop off. As we are getting our luggage out of the back, I see that we are missing my friends computer bag. Oh man, she was devastated. The company driver was a complete moron and didn’t help us other than say “I’m sorry, I don’t’ know whats yours, only people tell me what to get and I give.” Ya, that is a great policy to follow. So we made the report to the company ourselves, that if anyone decided to call in and say they grabbed the wrong bag, they would call. By then, she was crying and I just wanted to go home because I felt so bad for her. Up to the room we go, waiting for a call we thought we would never get. I mean who would return a bag full of electronics?! Well, about three hours and a ton of calls later, someone called and said they have our bag at another hotel. Wheew! That was our “welcome to Vegas” story.

The Seminar
Day 1 :

Mostly at these seminars the speakers are there to give some great teaser content and sum it up with a pricey product package designed so you can’t refuse. I stopped buying those things a long while ago, although some are quite tempting.
The Hosts

Ross Goldberg and Harris Fellman, were just the best. It is always a show when “Sal” comes out in his crazy character outfit and intro’s the speaker in a humorous way.

So, for Day 1’s lineup we had some very energentic speakers such as Ben Mack, Sterling Valentine, Liz Tomey, Simon Leung, Howie Schwartz, Donna Fox, Paulie Sabol, Sean Roach, Robert Butwin, Alan Bechtold, Willie Crawford and the latest/greatest Deborah Micek.

The Topics Covered

Well from what my scribbled notes can muster, some of the topics that were covered were mostly about mindset and taking action. For the more technical presentations, Ben Mack spoke about the Ideal Product. The ideal product which consists of a high profit margin, no inventory, able to make $ while you sleep, requires limited skills and creates buyers for life. Nothing new that people should know but I will tell it anyway. He spoke that the “Funnel” style marketing system is wack! His style was with the “water wiggler”. Not sure if anyone knows what that is but just go google it to see what I am talking about.

The photo above shows the famous water wiggler in his hand - the small green thing.
His vision for that was you want to bring people into your system from all sides equally and not just the top (as in the funnel style). That way people can make up their own mind about what you are offering entirely rather than just peep the free offer taken down to the high priced item later.
Sean Roach spoke a lot of “billboard sites” for the best way to begin online. Basically you need to solve a problem with information and software, then get that answer out on the net. Of course, the normal activities need to be done like keyword research, the use of public domain for content, rss feeds, press releases and grabbing some traffic.
Willie Crawford talked about relationship marketing and how the best way to send emails has everything to do with time. Coach Deb and social media were next. Deb and her team created the sickest blog system called Blog i360. This system is currently powering my blog and the time it saves you by submitting to all social networks with your posts, podcasts and video. No doubt that social media is the thing that is coming. She speaks of selling as a seduction and you need CHARM to grasp those prospects in.

C = Captivate Attention
H = Hook Emotion
A = Advance Trust
R = Radiate Desire
M = Motivate To Action

We need to be entertaining while educating people.
Ross had some great tips for getting some quick traffic to your blog. The list of things for this are as follows:

- Name any photo or video file with a keyword or relevant word
- Use alt tags for everything
- Write 5 posts in 3 days
- Ping after every post
- Submit to Social Bookmarketing sites after each post
- Comment regularly on other blogs related to your niche
- Submit to Web directories

Do these things and watch your subscriber count rise and traffic increase. Be consistent, provide value and people will follow.

The Most Valuable 3 Hours of my Life

I was fortunate enough to run into Sterling Valentine on my out of the Seminar Saturday for the day. As my friend and I were walking out I saw him and his assistant ( I don’t remember your name!) walking towards us. Of course, knowing me I wanted a picture with everyone there. (Law of Association)

So nervous and using my very light voice, I asked him if I could get a picture with him. He smiles at me and asks what my name is. I say “Toki Tover”. He then gave me this look of surprise and said “Toki?” At this point I am giggling and being so nervous, looking in every direction other than toward him. Well, he began to tell me that he knew that name from his support desk. I felt all bad a$$ at that point that “Sterling Valentine” remembered my name. ( Ross Goldberg did the same thing to me, saying “I know who you are” while I was introducing myself) Go to these events long enough and you can meet the right people that could possibly catapult your business or just help you get started. Richard Legg also emailed me saying that I was the first person who had ever asked for a photo with him and in turn he would always remember me - note - all these people I now formed a great relationship with and now can turn to for questions or idea bouncing. Back to Sterling, after getting the picture and acting like a complete fool in front of him and Mike Morgan I began to talk of my “being stuck” position and not getting past the point I am at now. After some conversation, my friend and I, went up to his room for a three hour “coaching” session and he just broke it down for me step by step. He showed me many things and is now helping me through my rough spot. The best thing about this is, I now have an accountability partner that can MAKE ME focus. I surely can not let him down in any way and make him feel that he wasted his time with me. I will not let that happen.

Lesson

From my whole experience in Vegas, those three hours made that trip worth any price I paid to be there. The value I received from that session and the relationships formed will surpass any money spent that weekend.

You can check out the rest of my pictures from that event on Myspace!